Florida Festival™ Short Day Strawberry

Festival is a disease tolerant strawberry cultivar developed by the University of Florida that yields firm, mostly conic shaped, excellently flavoured strawberries with a deep red and glossy external colour and bright red interior. Florida Festival is a popular choice for strawberry growers, particularly in warmer climates like the southern US where heat tolerant plants are needed, and is well suited for commercial production due to its long shelf life and ability to withstand shipping.